Oreca has recently renewed its image, changing its name to Oreca New and establishing itself as a company, which provides its customers first and foremost with "service". It is this special service, which Oreca offers its customers, coupled with the complete and comprehensive range of hand tools and hardware on offer, which has made Oreca the market leader, in its field.

Oreca's merchandising programmes for example, are first designed according to each customer's needs, their store and their selling area are then displayed in the Company's showroom, to give each customer opportunity to see what its display looks like.

Special attention is also given to packaging. Oreca's designers are costantly working on innovative and attractive packaging in order to maximise sales of the product and cards are even printed with detailed user instructions, where requested.

This ensures that the consumer is helped and guided to the right purchase, which is fundamental to achieving sales in modern DIY store. Products are always supplied with bar codes, and customers are supplied with header cards to display in store. Own label branding can also be supplied. All these packaging procedures are made into the Company's efficient warehouse.

All Oreca's customers are guaranteed daily support by sales agents and merchandisers, who are in close and constant touch with the Company through computer. In addition, Oreca's qualified personnel help customers with their first merchandising installation giving advice and help, to choose the right display of goods for their shop.